Privacy Policy

Effective Date: August 8, 2025
Website: www.ardena.com
Owner: Ardena (referred to as "we", "our", or "us")

We at Ardena respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you use our website and services. This policy complies with the Digital Personal Data Protection Act, 2023 and other applicable Indian laws.

1. Information We Collect

a. Personal Information

When you interact with us or place an order, we may collect:

  • Full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment details (processed via secure third-party gateways)

b. Technical Information

We also collect data such as:

  • IP address

  • Browser type, device, and operating system

  • Pages visited, time spent, referral source

  • Cookies and similar tracking data

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate order updates and promotions

  • Provide customer support

  • Improve our website and service offerings

  • Prevent fraud or unauthorized use

  • Fulfill legal or regulatory obligations

  • Enable targeted ads (only if you opt in)

3. Sharing of Data

We do not sell your data.

We may share data with:

  • Logistics Partners for order delivery

  • Payment Gateways (e.g., Razorpay, PayU)

  • Third-party Suppliers (for dropshipping fulfillment)

  • Marketing & Analytics Services (e.g., Meta Pixel, Google Analytics)

  • Legal Authorities if required by law

Each third party is bound by confidentiality and data protection agreements.

4. Cookies and Tracking

Cookies help us:

  • Save your preferences

  • Understand user behavior

  • Deliver relevant ads

  • Improve website performance

You can manage cookie settings in your browser. Disabling cookies may impact some website functions.

5. Legal Basis for Processing

We process data based on:

  • Your consent

  • The performance of a contract (e.g., fulfilling orders)

  • Legal obligations

  • Legitimate business interests

6. Your Rights

Under Indian privacy law, you can:

  • Access your personal data

  • Request correction or deletion

  • Withdraw your consent

  • Lodge a grievance about misuse of your data

To exercise these rights, contact us at:

📧 connect2ardena@gmail.com
📞 +91 95443 37449

7. Data Security

We use SSL encryption, firewalls, and access controls to protect your data. While we take all reasonable steps, no online system is 100% secure.

8. Data Retention

We retain your data:

  • As long as needed to fulfill the purpose

  • To comply with legal and tax obligations

  • Until you request deletion (where applicable)

9. Children's Privacy

Our services are not intended for users under the age of 18. If we discover we've collected data from a minor, we will delete it promptly. Parents/guardians may contact us for assistance.

10. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices or content.

11. International Sharing of Data

As a dropshipping store, some information may be shared with international suppliers solely for order fulfillment. We ensure they follow adequate data protection practices.

12. Updates to This Policy

We may revise this Privacy Policy occasionally. All changes will be updated here with a new effective date. Continued use of our services indicates your acceptance of the revised policy.

13. Contact Us

For questions, concerns, or to exercise your data rights, contact:

Ardena – Privacy Support
📧 Email: connect2ardena@gmail.com
📞 Phone: +91 95443 37449
🌐 Website: [www.ardena.com]